Cracking down on the "new five inferior board" flooring market filth
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One of the country's largest floor manufacturers, Shengxiang Group and related experts believe that this year's "five bad boards" has changed its face and continued to "walk the rivers and lakes" in the laminate flooring market. These new tricks can be attributed to the "new bad board."
"Hitchhiking board" uses various appraisals of irregular operations to put his name behind the brand name. Even some bad boards actually became "China's top ten high-quality flooring."
"Liuyang Ban" spends money or only imports a small amount of foreign products to establish an import certification, allowing consumers to mistakenly believe that they are importing flooring, and actually buy a "five inferior plate."
"Xiao honey plate" through ultra-low prices and rebates, into the current popular fine decoration. Because counterfeit flooring is not easy to observe with the naked eye in a short period of time, the rights and interests of sophisticated users are unknowingly infringed upon.
The "stealth board" and the decoration company form a community of interests and become the "recommended" floor of the decoration company. Consumers trust the decoration company's supporting services (or reasons not to use the designated products at their own risk), and confidently allow professionals to choose the floor for themselves. As a result, poor flooring can be used as an opportunity.
"Guerrilla board" in Beijing, Shanghai, the relatively strict inspection of the "five bad boards" under the circumstances, into small cities, the use of small cities, consumers of the "five bad board" understanding of the relative lack of, seize the second and third-tier markets.
According to Lu Bin, deputy director of the National Quality Supervision and Inspection Center for Wood-based Panels, last year, the results of the nationwide inspections of laminate flooring showed that, according to sales statistics, the rate of disqualification was about 20%. According to the brand, there were 40% of the brand's inferior brands. . And this figure is still somewhat conservative. If you do not crack down on the bad boards, the entire industry and consumers will suffer huge losses.