"Post-crisis era": the association and furniture companies work together for development
Slip Agent,Erucic Acid Amide,Cas 112-84-5,Erucic Amide Jiangxi Zhilian Plastics & Chemicals Technology Co., Ltd , https://www.zhilian163.com
People in the furniture industry in our province said that under the impact of the "one hundred years once" international financial crisis, the domestic furniture industry is also difficult to protect itself, as is Heilongjiang. There are indications that the world economy has passed the "worst period" and entered the "post-crisis era", which brings both severe challenges and rare opportunities for the development of China's furniture industry and the development of the furniture industry in our province. . However, at this stage, how should furniture companies deal with it, and listen to the heads of furniture companies and industry experts. Chairman Zhang Ping of Harbin Furniture Association believes that with the impact of the international financial crisis on the furniture industry, more and more furniture companies are beginning to reflect on the current production mode and marketing methods. Some export-oriented enterprises began to shift to the domestic market, but the immature status of the domestic furniture market and our understanding of furniture products have hindered the existing development. Stepping into the "post-crisis era", China's furniture industry is to formulate coping strategies, find opportunities in the crisis, and achieve greater development. For Heilongjiang furniture industry, it is necessary to make a big fuss in science and technology innovation, product innovation and industrial innovation, cultivate and develop the furniture market in Heilongjiang, and create a development model of Heilongjiang furniture, in order to obtain greater development. For the "post-crisis era", how should the furniture marketing industry seize the market? General Manager Yang Xin of Hongqicheng believes that the real crisis in the Harbin furniture market has just arrived. He analyzes between October and May next year due to climate and consumption. The crowd has a wait-and-see attitude and many other factors, and multiple data prove that the furniture industry is not optimistic. In this case, we must first “deeply dig holesâ€. It is necessary to pay attention to network marketing strategies, expand publicity, improve service quality, change the traditional routine of capital consumption, and expand new business models. Due to the decline in sales in the current market, the real consumer groups have turned to people in the 1980s and 1990s. Most of the people in this era collected information through the Internet and recognized shopping products. Therefore, they need long-term plans to capture the consumption concept of such people. Secondly, it is necessary to "grow food." Enterprises must not only provide customers with protection from the quality of goods, but also need to expand the creative furniture brand to join the Harbin market. Again, you must practice internal strength. Improve the overall quality of employees and create a new corporate learning and management system. To cultivate and develop the furniture market in Heilongjiang, we must rely on products to speak. Ms. Liu Ming, Marketing Director of Yichun San Brothers, said that it is fundamental to rely on products to speak at all levels of the market. The first is the superior technology, the product structure and stability are better; the second is the variety of colors. The third process is mature and the equipment is advanced. In addition, the requirements for the logs are high, and the processing requirements are high, so that good products can be made. The general manager of Hongmu Yajuge Han Renguang believes that the “post-crisis era†grabs market share, the offense is the best marketing, and the terminal is the first battlefield of marketing. It is necessary to formulate strategies for dealing with the third and fourth grade markets. The third- and fourth-tier markets are a kind of emerging markets that are completely different from the primary and secondary markets. Therefore, they must be targeted in the market operation, and the original operating methods cannot be completely copied. Including the marketing model, the allocation of resources, the promotion of the terminal, etc., there must be a differentiated approach to adapt to the third and fourth-tier markets. For the "post-crisis era", furniture companies are currently most concerned about what issues are concerned, President Zhang Ping believes that now more concerned about the transformation of ideas, and constantly innovate to adapt to market needs, from a certain meaning Generally speaking, the competitiveness of modern enterprises depends to a large extent on the competitiveness of enterprise services. Service competitiveness consists of three parts. The first is the basic services provided by the enterprise; the second is the innovative growth service; the third is that the service can increase the consumer's understanding of the enterprise and enhance the consumer's loyalty to the brand. I think these should be the concerns of today's furniture companies.