At present, after years of rapid development, the Chinese furniture industry has become a world's largest producer and exporter of furniture. However, from the perspective of market segmentation, the high-end market is basically the world of foreign brands. Some white-collar workers in China who know how to get rich know how to enjoy life. What foreigners look at is this furniture market. At present, the high-end furniture in the Chinese furniture market mainly includes imported brand furniture in Europe and the United States and top brand furniture produced in China (mainly mahogany furniture). In recent years, the furniture market in China's economically developed provinces has developed rapidly. China's furniture industry has more than 30 Chinese famous brand products, more than 30 well-known Chinese trademarks, the total amount is not much, but compared to the low-end market has opened a world of red apples and other furniture brands, in the domestic high-end furniture market It is rare to find out the big brands and small enterprises that make everyone convinced, and the state of the entire furniture industry. In the consumer market, high-end furniture is mainly decorated in high-end apartments, villas and hotels. In 2011, the sales area of ​​high-end apartments and villas reached 40 million square meters. Residential investment - the average period of purchase of furniture is 3 years, of which investment to sales is 9-12 months, sales to delivery is about 1 year and a half, and the delivery to the renovation is about half a year. In recent years, the rapid development of China's real estate market has also driven the consumption of high-end furniture in China. The data shows that in 2011, the market demand for high-end furniture in China exceeded 30 billion yuan, and it still maintained a steady growth trend. At present, China's furniture industry has the most advanced equipment in the world, with first-class technology, not high-end furniture products. In the competition with foreign high-end furniture brands, China's high-end furniture enterprises have also continued to grow and develop. In recent years, domestic brands have gradually been recognized and favored by consumers. Of course, China's furniture industry has great potential for development, especially in the high-end furniture industry. In the future, in the high-end furniture market where the competition is fierce, the situation of "China and foreign confrontation" will be formed. In the next few years, with the addition of new high-end apartments, villas and other real estates to the market, high-end furniture sales will maintain rapid growth. At the same time, in the consumer group, the White Paper on China's Private Wealth, jointly published by Forbes and China Construction Bank, shows that in 2010, there were about 383,000 people with private investable assets of more than 10 million yuan. With the rapid development of China's economy, the accumulation of wealth has gradually increased the personal consumption power. The formation and growth of high net worth groups provide a broad consumer market for high-end furniture. The "2012-2016 China High-end Furniture Industry Market In-depth Research and Investment Strategy Consultation Report" released by the market research organization China Business Intelligence Network is mainly based on the data support of the National Bureau of Statistics, Customs, and Association, and through the relevant market research tools, theories and models. According to the analysis of senior experts and researchers of China Business Intelligence Network, the report mainly conducts in-depth market research and analysis on the status quo and characteristics of China's high-end furniture market, mainly analyzing the development status of high-end furniture industry, industry competition situation and major high-end furniture enterprises. The business situation, as well as the analysis and forecast of the future development trend of the industry, provide a reference for decision-making for enterprises to understand the industry and invest in this field.
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