Floor e-commerce development avoids "light platform" online and offline to have a bowl of water flat
With the rapid development of the Internet era, the flooring industry has gradually begun to integrate into it, improving the traditional marketing model and making e-commerce challenges. Floor companies will combine online and offline, and actively seize the marketing work. Nature. Floor e-commerce development avoids "light platform" Traditional flooring companies have changed the concept of seeking cooperation, what should Internet companies do. Internet companies should enter the traditional enterprise in an intangible and tangible manner, occupying more links in the industrial chain of the flooring industry, and not less. However, some Internet giants are abandoning more links in the industry chain and doing wrong decentralization. This means that in the process of traditional enterprise transformation, it cannot penetrate the deeper level of the enterprise and therefore cannot function. Obviously, water is invisible, there are seams, and some Internet companies choose to take the initiative to give up the opportunity to enter the gap, which is undoubtedly suicide. For the Internet, the connection between users and information, the connection between users and goods, the connection between users and users, etc., is an era in which everything is connected. The retail 1.0 era represented by Wal-Mart has realized the connection between shops and stores and entered the era of chain development. In the retail 2.0 era represented by Amazon, the connection between goods and commodities was realized, and the era of retail e-commerce was entered. The connection between people and goods is a sign of the retail 3.0 era. E-commerce development should be balanced online and offline In the traditional scene, the user came to the offline store, and the guide became the most important connection intermediary. To improve the on-site sales conversion rate, it is necessary for the guide to effectively interact with the user, understand the customer's needs, answer the customer's objection, propose a solution, and effectively promote the transaction and form a single. Online B2C Mall, online chat tool has become the core connection intermediary. To increase online order conversion rates, online customer service must be able to interact effectively with users. These two scenarios are relatively fragmented, which are the interaction between the online and offline operators and users. With the changes of the times, the development of the channel industry channels has become more diversified, and only by playing the channel can we develop and grow. Concerned about surprises Label: Floor e-commerce development avoid "light platform" online and offline to have a bowl of water flat Previous: Kitchen tile selection tips Next: Cabinet companies to solve overcapacity product innovation is the key
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