How does Dmall solve the digital pain points of retail enterprises?
In recent years, the rapid rise of retail digitization has brought more opportunities to the development of physical commerce. It can be said that digitization has become a necessary capability for retail enterprises in the future. As the leading omni-channel retail digital platform in China, Multipoint Dmall helps physical retail companies realize online and offline integration with comprehensive digital services, helping supermarkets to lay a solid digital foundation, improve efficiency, reduce costs and improve consumer experience. As of the end of 2020, Dmall has reached cooperation with more than 120 supermarket chains, covering more than 15,000 stores nationwide. Relying on these supermarkets and stores, the total number of multipoint members has exceeded 190 million, and the number of monthly active users has reached 23 million. Dmall has witnessed the digitalization of retail enterprises, and now it is also celebrating its sixth anniversary. During the 2021 Linkshop conference, Zhang Feng, the president of Multipoint Dmall, accepted an exclusive interview with "Linkshop" and described how Multipoint Dmall uses the concept of online and offline integration to solve the pain points of retail enterprises and how to continue step by step. go ahead. Empower enterprises with digital capabilities From the perspective of restructuring the human goods market, the retail channel chain is long and there are many pain points. How does Dmall solve these pain points? Zhang Feng said that at the beginning of its establishment, Multipoint Dmall insisted on integrating online and offline, doing omni-channel, omni-scenario, and omni-chain. He believes that there is a lot of room for digital reform on the supply side. Regardless of the era, the nature of business has not changed. It is necessary to use actions to provide users with better goods and services. After doing inclusive development, Multipoint Dmall insists on modular development and supports partners with payment, POS, WMS and other modules, so that partners can quickly see results while also allowing themselves to quickly iterate. For six years, Duodian has been working with partners to deepen the retail industry. Physical stores will not disappear, but they will change. Not only do they need better products and better services to attract users, but more importantly, they must have digital capabilities. In Zhang Feng's view, in the future, retail may no longer distinguish between online and offline companies, but will derive digital companies. For digital companies, the basic thing is to have the ability to collect data, and they must have data talents. It is possible to be intelligent. "For the past six years, Duodian has been insisting on enabling these companies to have this capability. At present, we provide a complete set of digital solutions, so that retail partners can better manage their data from people and goods, from multiple dimensions. In real-time and online, the overall efficiency is improved through management reforms, and at the same time, through user research, better products and services are provided, thereby increasing the number of visitors." Zhang Feng said. Help companies improve efficiency The retail industry contains a lot of scenes, and the management is more complicated. The implementation of standardization is not easy, and Dmall will use a variety of ways to make store management simpler and more refined. Multipoint Dmall can provide retail companies with integrated retail cloud services based on Dmall OS and MiniOS systems, export complete digital solutions, optimize home-to-store integrated omni-channel services, and help companies improve efficiency and improve consumer experience. According to reports, Retail Union Cloud is a collection of OS. Multi-point Dmall used to serve large-scale supermarket chains. Now multi-point Dmall can also support more business formats. It also serves some small retail chains, convenience stores, and brand stores. , Specialty stores and other business stores. Zhang Feng said to "Linkshop.com" that we used to serve hypermarkets, and the format was relatively complex, and the coverage would be more. Therefore, the format module is complete, and some matching modules will be added for other formats to help Partners increase overall sales. At present, the retail joint cloud has been implemented, and there are a variety of application methods for customers to choose. Multi-point Dmall hopes to lower the barriers for customers to choose and use, and increase its versatility. Take Chongqing Department Store’s ongoing system full integration as an example. There are many difficulties in replacing the original ERP with the Dmall OS operating system. How does Dmall do more? Chongbai is a relatively large-scale chain system with complex business formats. After extensive research, Dmall has determined the overall implementation path, starting with supermarkets, then doing department stores, and gradually advancing, allowing Chongbai’s system to switch. "No sense", multi-point Dmall hopes that through gradual switching, partners can use the new system without barriers. Let customers feel the change Zhang Feng said that multi-point Dmall has been emphasizing comprehensive digitalization. Now some platforms only focus on the online part, and the business is "thinner". It has not really started from the supply side and will carry out digital reforms for chain enterprises. I believe that full digitization is needed. Digitization is not a matter of a certain department, but must be carried out from top to bottom. Only by changing the previous working mode can efficiency be improved. Dmall's business will be more "thicker". Make digital transformation infrastructure to make customers feel the changes. In addition, Zhang Feng also mentioned that multi-point Dmall will also work with merchants to do public domain traffic and private domain traffic. The c-end and the traffic end are multi-channel fragmented. How to make good use of these multi-channel fragmented traffic? To convert it into your own traffic, you must have a set of internalization system. This is something Dmall has been insisting on and helping businesses do it. In terms of the team, in the digital revolution, especially in the industrial Internet era, it is very important to have a team that understands the industry. Multi-point Dmal started earlier, the team understands the industry better, and can better understand the needs of users, and now they are using these advantages. Solidified in the retail joint cloud, multi-point Dmal will continue to improve the entire system, so that the users it serves can gain stronger capabilities. In the face of competition and challenges, Zhang Feng believes that it is a good thing that more people are paying attention to digitalization. Among them, Dmall will put more emphasis on comprehensiveness, so that the entire bottom of the enterprise has digital capabilities. According to reports, several large retail chains, including Metro and Chongbai, will fully launch Multipoint Dmall this year. At the same time, Multipoint Dmall has also seen some overseas opportunities and is expanding overseas, and some have already landed. In the future, multi-point Dmall will still start from the human goods market, increase investment in the supply chain, and continue to expand the market, broaden the breadth of services, and serve more retail formats and retail companies. Outdoor Light Reflector,Aluminum Outdoor Light Reflector,Outdoor Metal Light Reflector,Outdoor Street Lighting Reflector Yangzhou Huadong Can Illuminations Mould Manufactory Co., Ltd. , https://www.light-reflectors.com