Philips smart lock conference: series of products to meet the needs of different users
The Philips Smart Lock Brand Strategy and New Product Launch Conference was held in Shenzhen. At the press conference, Philips new smart door locks were officially released, and at the same time, three smart lock products with rich technology were released. At the press conference, Wu Bosong, president of Philips Smart Lock Asia Pacific, George Mils, Philips’ chief executive officer, and Philips’ chief marketing officer, Liu Zhidan, attended the conference. This conference marked Philips’ presence in the area of ​​high quality of life and intelligence. The home field has taken a firm step. Philips' high-quality product army, adding another force At the Philips Smart Lock Brand Strategy and New Product Launch Conference, Easykey, the smart lock category that has changed the meaning of people's lifestyles, was released. As a 127-year-old Dutch Philips, it always adheres to the concept of “People-oriented innovation†and has been trying to improve people’s lives through meaningful innovations. The Philips brand has stood the test of time: Since its inception, it has grown to approximately 69,000 employees worldwide, with sales and service in more than 100 countries around the world. Its product range covers lighting, health care, small appliances, personal care, communications, etc. Many fields have penetrated into all aspects of people's lives. "With innovation as a fine tradition, Philips has always been committed to integrating cutting-edge technologies into our products to make people's lives more convenient, comfortable and healthy. This is a major driving force driving us into the smart lock field." Official Philips spokesman George Williams said on the scene that the introduction of smart locks is an important part of the overall layout of Philips products, and it is also a very significant step forward for Philips in the smart home field. With the development of science and technology, the gradual popularization of cloud technology and internet of things technology, the concept of smart home has been deeply rooted in people's minds, and the intelligent demand for family life products has become more and more obvious, and the requirements have become higher and higher. The intelligent door lock is the first level of the overall construction of the smart home. Opening the smart door lock market and popularizing the people's smart housing concept is the first step to promote the development of the smart home. Wu Bosong, head of Philips Smart Lock Asia Pacific, mentioned: “Continuously bringing meaningful products to people is our goal all along.†The central positioning of Philips Smart Lock Easykey is simple: simple installation, simple use, and people Your life is not confined by the locks and keys, and you experience a convenient lifestyle. The introduction of Philips smart locks is based on user needs and taps into the pain points of smart locks in order to help people change their lifestyles, improve their living standards, and have more time and energy to enjoy a comfortable and healthy life. Three series of the first smart lock Qi debut, new technology and new applications At the conference, a total of three smart lock products were released: the first smart lock of the Easykey 9000 series, the first smart lock of the Easykey 7000 series, and the first smart lock of the Easykey 5000 series. Wu Bosong, president of Philips Smart Lock Asia Pacific, introduced three series of Philips smart locks: Easykey9000 series, Easykey7000 series and Easykey5000 series. The three product lines cover a wide range of application scenarios and levels of consumption to meet people's needs for smart locks. This conference grandly released the first product of the three series. The 9000 Series' first smart lock, model number 191, is a taste of choice and requires only one step. This new product is the flagship product of Philips Smart Lock. The product is defined as fast and simple, which brings a futuristic future life experience. 191 model smart lock adopts advanced technology, adds blind touch type fingerprint recognition method, and adopts ergonomically designed push-pull type usage mode to realize one-step use of unlocking and opening the door and simplifies the steps of using the door lock. During the product launch process, the audience was strongly affected by the impact of technology and was stunned. The infrared sensing function was also added to the 191 model product for the first time. When the infrared sensor senses the human body, it automatically wakes up the door lock system, which changes the mode in which the industry generally needs touch to activate the system. It is of innovative significance. The 7000 Series' first smart lock, model number 171, is a quality choice for stable, long-lasting performance. According to Wu Bosong, President of Philips Smart Lock Asia Pacific, the 171 is a basic type of door lock, which retains the traditional push-type handle design, and the matching rate of market doors is as high as 70%. People can use fingerprints, passwords, mobile phones and other five ways to unlock the door and replace the traditional mechanical key. It is worth mentioning that the 171 appearance design is beautiful and beautiful, hollow metal handle is the finishing touch. The first smart lock in the 5000 series, model number 151, is a choice of character and light weight. This is a highlight product of Philips' conference. The current smart lock market in China is mostly designed for outdoor doors. The large volume is not suitable for indoor door locks. Philips 151 model smart lock is an auxiliary lock. Its shape and size are similar to that of a smart phone. You do not need to disassemble the original traditional door lock when installing, you can directly enjoy the convenient opening mode that smart brings. The purpose of the 151 model smart lock introduction, Wu Bosong said, "We have introduced such a small smart lock, in order to provide a smart choice for individual independent spaces, but do not want to be a key choice for people who suffer from key problems. Help people in need to easily create a private space without causing the slightest discomfort to them." For these three products, George Williams, Director of Philips Business Unit, explained: “The new products released today are the result of 12 months of hard work. Before the launch of the Philips Smart Lock Project, we conducted an in-depth survey on China’s smart lock market. Based on the survey results, during the product design process, our team carried out countless rounds of discussions and discussions, and strived to integrate Philips' design concepts. We pursued an elegant appearance and also paid attention to the natural interactive experience. We hope our design will fit into China. The cultural needs of consumers. We carefully study the products, from the internal structure to the user interaction design, and even the most insignificant details are not missed, in order to bring everyone the best possible user experience.†Deepening the value of global users, expanding the category brand and continuously tapping the needs of users are the key to the worldwide sales of Philips products. Philips has always been committed to innovation and people-oriented, through meaningful innovation, category expansion, deepening of crowd data, online and offline combined business strategies to achieve the goal of improving people's lives. At the press conference, Mr. Liu Zhidan, Marketing Director of Philips Smart Locks, conducted a detailed analysis on the future development trend of Philips Smart Lock. Philips, as a world-renowned consumer electronics brand, has a completely new definition of smart locks. In China, smart door locks are more confined to traditional hardware, and Philips has redefined smart locks that will drive the transition from smart door locks to consumer electronics. This move requires profound user needs and a strong user base, and the continuous launch of competitive technology products. "This will be hard, but we are confident." Mr. Liu Zhidan, marketing director of Philips smart lock, also stated that the Philips smart lock R&D team is an international team, including Philips internationally renowned designers, and a senior product manager in the intelligent lock field in Korea with a smart lock penetration rate of 80%. The R&D personnel and technicians who have a deep understanding of the Chinese market and user needs. The planning and design of new products, the application of new technologies, and the expansion of new areas are all powerful advantages of Philips smart locks. And Philips smart lock future sales layout will be to new retail areas, 2018 "thousands of stores plan" implementation, Philips will set up a thousand product experience and sales of five-star offline stores, so that people can experience Philips smart around Door lock infrared sensor, automatic wake-up, smart unlock, security alarm and other functions, to achieve online services, offline experience. At the same time, Philips Smart Lock has strict standards for pre-sales and after-sales service: The service experience provided to customers is a basic promise of Philips Smart Lock. The release of Philips smart locks and the introduction of new industry concepts are an important opportunity and challenge for Philips. For China's smart lock industry, it will undoubtedly have profound significance: to improve the user experience and service standards, and the healthy development of the industry , industry standardization and industry popularization all have driving significance.
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