Fog raises the opportunity for ushering in the development of related industries

These days, severe haze has seriously affected people’s normal lives. Last year, some people ridiculed Beijing’s hazy weather. “Standing at Tiananmen Square, you can't see Mao’s grandfather.” This year, Shanghai people heard: “Hey, we opened the wallet this morning. Withdrawing one hundred yuan, I can't see Grandpa Mao. The furthest distance in the world is not the distance between life and death, but I have taken your hand in the streets of Shanghai, but I can't see your face.” Shanghai Central Meteorological Observatory The severely polluted air orange warning issued on December 2 has not yet been lifted, and the Internet has been buzzing. Some netizens even questioned the visiting British Prime Minister Cameron on Weibo. “It’s just that Beijing and Shanghai have replaced the English fog capital. You How do you feel?"

As of December 5, there were haze days in nearly 30 provinces (autonomous regions and municipalities) across the country. Various cities have taken measures to deal with them. Nanjing elementary and middle school kindergartens have been suspended, and Hangzhou schools have started emergency emission reduction measures. All students are in school. Stop outdoor activities. It is worth mentioning that, in recent years, urban haze weather is frequent, PM2.5 is rampant, and environmental pollution has seriously affected normal social life. At the same time, it has also led to the “haze economy” heating up.

Anti-fog and haze products have been released in various places and haze warnings have been issued. At the same time, on the morning of December 5th, the A-share environmental protection sector once again soared collectively. Among them, Colin Environmental Protection (002499, stocks), Guodian Qingxin (002573, stocks), and CLP Environmental protection stocks such as environmental protection (300172, stocks) and other environmental protection stocks have all shown a trend of rising, and the impact of haze in winter has been severe, giving market funds a good opportunity for speculation.

Responsive to the pursuit of environmentally-friendly companies in the stock market, major online shopping malls such as air purifiers, masks, activated carbon masks and other environmental protection products are hot sellers, and various products under the banner of “anti-PM2.5” are rushing to market. According to the air purifier market monitoring data, from January to August of this year, driven by the strong market demand triggered by respiratory health problems, the synchronization of air fresheners achieved a substantial increase, and cumulative retail sales volume increased by 70.9% year-on-year. The year-on-year increase of 86.9%. Industry insiders predict that by 2015 China's air purifier market is expected to reach 75 billion yuan. However, although it is understandable that merchants play the “Smoke” card, if they deliberately exaggerate the effectiveness of publicity, they are suspected of fraudulent consumers. For example, various humidifiers on the market currently have the name “in addition to PM2.5” in their name, but this item is not listed in the detailed function description.

Experts suggest that ordinary masks are difficult to stop the invasion of PM2.5, and medically commonly used "N95 masks" have a certain effect. When traveling, you can choose to wear a disposable medical surgical mask or more than 12 layers of gauze masks.

The concept of anti-haze and fog, behind the rise of hazy weather, is the increasing environmental pollution, which has caused many adverse effects on people's lives and work. Tourism, real estate, and even some urban publicity have begun to create business opportunities with marketing outlets that are far from haze.

The haze of the city has caused many people to choose to settle in coastal cities, so that “tourism and real estate” usher in an opportunity for gold development. Some tourism real estate projects in Hainan and other places show a sales trend that is not faded in the off-season. People in the real estate industry stated that the haze has become more and more serious, leading to a rigid demand for tourism real estate, especially coastal real estate, and many people need to “wash the lungs”. Some media reported that in the heavily polluted Shijiazhuang, some foreign real estate developers have started from the haze and seized business opportunities. There have been frequent advertisements on the street showing the contrasting maps of the provincial capital’s haze sky and the coastal cities of blue sky and white clouds. Local residents said that seeing others “black” their own hometown is heart-wrenching and the difference in environmental quality is indeed a fact.

At the same time, many travel agencies have also started the business of “hiding in fog” and “good air travel”. The main pushes for some scenic spots with good air as tourism destinations away from the hazy weather, and made series to promote them. The landscape of the landscape relies on the concept of “hiding fog” to pull many tourists.