Documentary Development of Central and South Diamonds: Science and Technology Innovation and Revitalization of National Superhard Materials
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After the hardships and deaths
Like many military enterprises that have experienced the pain of “turning losses into troublesâ€, the 5123 factory of China’s weapons has fallen into the economic downturn since the late 1980s due to serious shortage of military tasks. What is a specialized military enterprise that strictly follows the national plan to produce? In the case of no funds, no technology, and no projects, the trial products and services that are “eager to find rice and pots†are mostly due to “weak and scattered, the market is not right†and so on. The wages can not be sent out, the bitterness has no direction, the staff turnover is nearly half, and there are only five or six people left in the undergraduate or above. The enterprise faces the difficult choice of life and death. "Poor people think about change", the Central and South people with the glorious tradition of weapons, do not admit defeat, do not fear, deepen the "liberation of thought" discussion, launched an epic "Jesus rebirth" big breakout. Since then, the people of Central and South China have completely abandoned the concept of "waiting, relying on, and wanting" and carrying forward the spirit of "old self-reliance and hard work". "I would rather work harder than to suffer," and fully invest in the "production self-rescue" entrepreneurial practice, which has opened up arduous efforts. The new journey of "protecting the army and turning to the people".
Since 1991, Zhongnan people started with three diamond presses that originally supplied raw materials for low-temperature electroplating products. “One penny is split into two halvesâ€, “a drop of sweat falls into eight petalsâ€, clenching teeth, tightening Belts, touch the market, run projects, find funds, engage in scientific research, and finally determine and aspire to industrial diamonds as the main business development. The company worked hard together and struggled in adversity. The employees took out the money squeezed out of the teeth to raise funds for the industry. "There are conditions to be, there are no conditions to create conditions to be on." It is really "a few decades," and deliberate. "But the green hills are not relaxed", just like "diamonds - the elves that rise under high temperature and high pressure", not only achieve the "rebirth of the fire", but also achieve the market position of the global superhard material boss with its outstanding performance. A difficult enterprise that was once the penultimate weapon in the military, with 30 years of "pioneering and enterprising, selfless dedication" without the state capital investment, recreated the new glory of civilian products.
In 2014, Zhongnan Diamond overcame the huge difficulties of continued weakness in the international market. The sales volume of super-hard materials was 5.5 billion carats, the operating income was 2 billion yuan, the total profit was 500 million yuan, and the asset scale was 4.9 billion yuan, which continued to maintain more than 40%. Global market share. The heavy data and excellent business performance sang the praise song of the people's military spirit, which indicates the new life of the "Phoenix Nirvana" of the South-Central diamonds. At the same time, it also makes people have a deeper understanding of "empty talks about mistakes and real work". And a higher understanding.
Follow the rules to adapt to the market transfer mechanism
China's superhard materials market was once the world of private and joint ventures. The Zhongnan diamonds born out of the state-owned military industry have a strong natural planning economy. At the starting line, there is a huge gap compared with the competitors. The ambitious goal of “becoming the leading force in the super-hard materials industry†has made the company humbly learn from private and foreign-funded enterprises, and constantly break through layers of barriers to meet the needs of “same competition†with its peers. “Everything is going around the market†or is it around the plan? "Organize production according to user needs" or what to sell? These are not problems today, and there is still a lot of controversy in the military enterprises in the early 1990s. The company dares to "develop its own standards with its own shortcomings", and earnestly carry out "tendering management" to compare the company's marketing, service, cost, efficiency, and mechanism with private enterprises, so that everyone can "be ashamed and brave." On the basis of a strong “conversion of ideasâ€, we will explore drastic reforms, streamline institutions, reduce personnel, reduce costs and increase efficiency, and adopt a multi-distribution approach of “chronology, piece-rate, efficiency, and commission†to establish “multiple distribution methodsâ€. "Single head responsibility system", the name of the workshop, the name of the team, the implementation of "walking management", the facts speak, the benefits of speaking, no reason, no excuses, all activities linked to cost and value creation, quantitative assessment, The rewards and punishments were clearly defined, and the school, the hospital, and the logistics auxiliary industry were divested, and the “several repairs and corrections†were made. The “several†warning lines were eliminated, and the production and operation of oil cylinders, clothing, fireworks and firecrackers were terminated. Cost, change plan production as "order-based production", closely follow the market pulse, respond to user demand, avoid investment risks, simulate the internal equity operation of employee fundraising, and explore the new incentive mode of "salary + bonus + dividend" It has built a community of destiny between the company and its employees, and a community of interests with users. Deeper reforms and innovations have injected new vitality into enterprises with old concepts and rigid mechanisms, and become the tide of adapting to the law and fighting the market.
"Plum blossom from the bitter cold". The flashing history of the hard work of Zhongnan Diamonds has made the Central South people understand the truth: the market is the fairest competition, and the real enemy is not the opponent but the self. "Avenue to Jane", "Tiandao rewards diligence", what private enterprises and foreign-funded enterprises can do, state-owned enterprises can do better, the key is whether we can change ourselves, transcend ourselves, and adapt to the market. As the old factory director Cui Huaiwen said: "If you don't rise in change, you will die in grief."
Scientific and technological innovation and revitalization of national superhard materials
At the beginning of the venture, China's super-hard materials were not included in the international production and sales statistics, and the difference in price was even more ridiculous, because the key indicators such as thermal shock toughness TTI and others were not in a grade. Therefore, Chinese products are only used as cheap ingredients for high-priced imported products, and there is no status or voice in the international market. The Zhongnan people who have grown up in the soil of “loyalty weapon and serve the motherland†regard “always adhere to the national interest above everything else†as the core value, a never-ending journey of “leading technology and innovating the future†and becoming a Zhongnan diamond. The biggest magic weapon for strategic success.
Establishing a “integrated three places†scientific research and innovation platform in Zhengzhou, Shenzhen and Nanyang, and conducting research on products, quickly opened up the distance between domestic and foreign companies in technology. Countless days and nights, I can't forget the cute figure of many soldiers who worked hard to tackle the problem. The accumulation of bits and pieces has created many stereoscopic breakthrough points and integrated innovation advantages that are difficult to replicate. Successfully developed and developed a large-scale six-face press machine to open the door of independent innovation. Powder catalyst technology has changed the history of sheet technology in China for more than 50 years and has become a milestone in changing the development trend of the industry. The research and development and promotion of a number of key core technologies such as nano seeding method, raw material activation treatment and formulation, indirect heating, synthetic intelligent control, and electrolytic purification have brought product quality improvement and manufacturing cost reduction to a new level. Successfully developed and widely promoted Φ800 intelligent control press, gem-quality diamonds achieved breakthroughs, breaking the myth of foreign two-top technology. Established a technical quality indicator testing system that is in line with international standards, and product quality exceeds user expectations. The large-volume products with the highest "price-performance ratio" in the world were launched in batches, and the prices of the international market were cut off, so that the three giant crocodiles had to gradually withdraw from the single crystal market. Hundreds of thousands of technical processes have continuously broken through, forming a technological innovation system with complete patents and independent intellectual property rights for Zhongnan Diamonds, subverting the monopoly and control of developed countries, making superhard materials become a very small number of industries in China that are ahead of the international level. First, undertake the formulation and revision of a number of national standards, and made outstanding contributions to the development of national superhard materials.
In the cultural atmosphere of “Dare to be responsible and dare to take responsibilityâ€, the innovation consciousness + team spirit has realized the resonance of the value of employees and the development of the company. The innovation system of “never endless and continuous improvement†has realized the full coverage of production and management, and technological innovation. With management innovation becoming the master key to solving the development problems, Zhongnan Diamond has been awarded the honorary title of “High-tech Enterpriseâ€, “Engineering Technology Research Center†and “Technology Innovation Model Enterprise†by the state.
Adjust and upgrade to seize the value to create a commanding height
In the past 30 years, the company has been focused on the market. In 20 years, it has focused on its main business and specialized in large-scale development. Zhongnan Diamonds is invincible in the market of fully competitive superhard materials. Together with stakeholders, China’s superhard materials are not available in the world. Shaking the status of a "big country." But how does the “big country†enter the “powerful country� This is the ultimate dream of Zhongnan Diamond.
The super-hard materials industry chain is very long, and many areas have yet to be opened. For example, the diamond industry starts with carbon. Graphite, diamonds, graphene, and fullerenes are all different ways of carbon. From graphite to diamond, it is a value jump, but from diamonds to special diamonds, from graphite to special graphite. There are several times, even dozens of times, value jumps from material manufacturing to product application, and each jump may enter the national emerging strategic level. "Diamond Dream" guides Zhongnan Diamonds with the guidance of "related diversity", courage to take responsibility, advance the layout, and fearlessly climb to the "pyramid tip" of the industry, playing a more vigorous and symphonic movement.
Zhongnan Diamond is the only company in the industry that manufactures raw materials, parts and components, manufactures main and auxiliary equipment, superhard materials, superhard products, etc., and can independently develop and produce independently without relying on third parties. The extraordinary effort and powerful ability that can't be done just provide a solid support for the company's transformation and upgrading and strategic development. On the one hand, the company continues to intensively work on existing key products, increase the integration of industrialization and informationization, and carry out lean, automation, digitization and intelligent transformation of production lines such as synthesis, electrolysis, type selection, press manufacturing, and key components. Introduce industrial robots instead of manual operations, greatly improve efficiency, reduce costs, achieve precise control, actively explore efficient e-commerce channels, look at domestic and foreign markets, catch up with the pace of "Internet +", and provide customers with convenient experience services. Establish a global consumer preferred brand and become the industry's leading exporter of foreign trade. At the same time, Zhongnan Diamond focuses on global value chain competition, actively adjusts product structure and promotes industrial upgrading. According to “Innovation 2.0†thinking, team + maker + cooperation, the average annual investment in research and development funds accounting for 4% of operating income, in gem-quality single crystal New products such as high-performance boron nitride, nano-super-hard powder, high-purity graphite, and graphite electrode are advanced in research and development, and reserve technology. With the "market-driven" principle, we are striving to expand new business, create new demand, and carefully weave. The grand blueprint for “building a world-class super hard material industry baseâ€.
To implement high-end value engineering, we must enhance the company's resource allocation capabilities to support the industry's continuous upgrading. After 6 years of meticulous operation, Zhongnan Diamond completed its restructuring in 2013, and established a new operation platform combining physical management, brand expansion and capital operation. It created a rapid expansion of the industrial chain through capital management methods such as joint venture, cooperation and mergers and acquisitions. Favorable conditions. (According to: China Ordnance Industry Group Corporation)