Chuangjia smart fingerprint lock sounded into the horn of the civilian market — Chuangjia Business School training series of three reports

In the developed countries such as Europe, America, Japan, and South Korea , smart locks have become popular , accounting for more than 50 % of the market share in the civilian lock market . In China, smart locks have been limited to the commercial market. In the tens of billions of capacity of the civilian market, the penetration of the entire smart lock accounted for only 4-5% . Opportunities are always reserved for those who are prepared. As a pioneer and leading enterprise in the smart lock industry, Shenzhen City has achieved close to 20 years of innovation in the field of smart locks. The successful experience and mature technologies accumulated in the commercial sector have provided Chongjia with a force to the civilian market. Protection. In this training period, Chuangjia Business School students felt the strength of Chuangjia and were greatly encouraged. The confidence of the regional market development was doubled.

创佳总经理彭爱民介绍新品 

Chongjia General Manager Peng Aimin introduces new products

 

Chuangjia smart lock new release

 

Over training schedule, April 17, tasked Lock new conference was held as scheduled. Chuangjia released nearly 10 new products , including hotel smart locks and smart fingerprint locks . The first thing that brightens new products is the appearance. The design styles are different, but none of them are high-end, atmospheric, and high-grade. Through the choice of plating color, it is easy to integrate with the decorative style of indoor and outdoor. For example, the hotel has been highly concerned about the hotel intelligent door lock series 8186 , which uses modern minimalist design style, fashion style, classic, generous. The handles and panels are made of stainless steel and have good mechanical properties, strong impact resistance, no fading, corrosion resistance, and never wear.

经销商学员体验创佳新品 

Dealer Student Experiences Chuangjia New Products

 

In terms of function design, Chuangjia launched a smart lock with mobile phone interconnection. The product is connected to the smart gateway through mobile WIFI , which can realize functions such as remote unlocking, remote monitoring, video intercom, remote alarm and door lock management. This smart lock unites the high achievements of Chuangjia R&D technology and can be said to be suitable for integration into smart home products. Another new product of Chuangjia adopts a structure design in which the sensing area and the lock body are separated. This shows that Chuangjia has the ability to help users upgrade the traditional mechanical lock directly to a smart lock. In some new products, Chuangjia also made some commendable improvements. For example, an external emergency power interface was added to avoid the worry that the smart lock could not be opened due to no power.

经销商学员体验创佳新品 

Dealer Student Experiences Chuangjia New Products

 

Wang Guangwu ’s channel development

 

On the afternoon of April 17 , Chuangjia also invited Wang Guangwu , the “China Building Material Marketer” and the first Chinese outstanding marketing person “ Jin Ding Award” to train the trainees. Mr. Wang analyzed the capacity and potential of the smart lock market from two aspects: the status quo in the real estate industry and the trend of upgrading and updating lock products. At the same time, he also mentioned the value appeal of smart locks and the refinement of product selling points. He said: “Before, my personal demands for smart locks were also very vague. Later, I slowly touched and learned that installing smart locks can bring a lot of convenience: You can save the hassle of keying and the key. Second, you can Avoid the danger of forgetting the key and climbing into the house. Thirdly, you can set the period for entering the house for the nanny you ask at home. After the babysitter is dismissed, you can also easily remove her access to the door. Fourth, you can set Unusually unlocked alarm, when a person is held, you can use the fingerprint of another finger to unlock it normally and send out an alarm signal at the same time. And so on. Through these, you will excavate and stimulate the consumer's desire for consumption."

汪光武教授 

Professor Wang Guangwu teaches

 

Ms. Wang gave examples of several personal experiences , and presented unique novel ideas and suggestions for the marketing strategy, brand promotion, and channel construction of Chuangjia Smart Fingerprint Lock , giving many insights and suggestions to dealers . In particular, he suggested that dealers go to the supermarkets or stairs to open stores, there will be unexpected results. For the promotion of the community, he said that it is not advisable to do expensive elevator advertisements. Instead, it is better to display brands in convenience stores. In the locksmith channel, he also suggested that standard lockers, tool boxes, and work permits should be provided for the locksmiths. Unified training, job process specification, and professionalism.

经销商学员给新品提建议 

Distributors give advice to new products

 

In the latter part of the training, Chuangjia organized an authorization ceremony for dealers who had obtained regional agency rights. Chongjia General Manager Peng Aimin issued an authorization for the agency and took a photo. After three days of training and mutual understanding, the cooperative relationship between distributors and Chuangjia became more intimate and stable. This is directly reflected in the orders. In the past three days, Chuangjia's new orders have far exceeded the same period of previous years.

汪光武老师授课 

Chuangjia General Manager Peng Aimin Authorizes Distributors

 

In the same year, Innovation and Innovation will increase its investment in brand building and marketing, and it is also actively seeking effective models for collaboration with distributors. The Chuangjia Business School is just such a platform that not only meets the needs of dealers for training and learning, but also creates conditions and opportunities for dealers and Chuangjia to enhance mutual trust and mutual benefit. Warm congratulations on the successful completion of Chuangjia Business School. Create a first-class enterprise and create excellent door locks! With innovation and willingness to work together with the majority of distributors, sincere cooperation, active as a win-win smart lock market.

经销商学员给新品提建议 

Photo of students from Chuangjia Business School

 

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