Analysis of common problems in LCD splicing
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The joining of many manufacturers has caused a large-screen splicing market to set off a wave of LCD splicing, especially the intervention of many international manufacturers, which has injected a fresh blood into the LCD splicing market. However, why is there no traditional TV manufacturer in the professional splicing display industry? Some people in the industry believe that the future LCD splicing will enter a brand of oligarchy. 
Due to a large number of small manufacturers that do not have the strength to intervene, it has caused great hidden dangers to the interests of customers. For example, small manufacturers blindly promised many years of free after-sales service, but in fact, whether the factory still exists in a few years is a problem. The report highlights the low light (the quotation is highlighted, but the actual shipment is a low-light product), which seriously affects the user's interests. At present, there is a misleading phenomenon in the industry, that is, the LCD panel is equated with the display unit, and the display unit is equivalent to the display system, so the products of each product are the same, so as to mislead the user, in fact, this understanding is very superficial, the surface The processing of the LCD panel into a display unit requires the manufacturer's quality control, board development capability, structural design capability, etc. The display unit is only part of the display system, and the entire display system has complex signal processing and software control. The core technical issues such as the underlying algorithm, and the users of the spliced ​​display system need to have a good industry application solution, in order to provide true use value, need strong research and development strength and experience, which is why there is no professional splicing display industry. The reason for the traditional TV manufacturers figure!
Therefore, there are two main problems that the industry needs to solve at present:
1. Guide the user to the understanding of the liquid crystal splicing, that is, the display system is not equal to the display unit;
2. Establish a unified industry standard;
The current LCD splicing market is still an era of fragmentation. This era will certainly be reshuffled after a period of time, and small brands will be eliminated. The powerful big brands will stand out from this time and occupy the leading position in this industry!
Feng Liquan, general manager of Shuangqi Technology Beijing Branch: In the future industry competition, the brand's oligarchy era, the manufacturers' competition mainly depends on the following three points: First, the unique solution. Because the big screen display is a whole application system, not one or some individual products; second, to provide personalized products and services. Because the application requirements and system architecture of different industries are very different, only customized products and personalized services can meet the needs of customers; third, cheaper prices. We are the domestic distributor of many internationally renowned brands and the core distributors. The price of our products will be nearly 20-30% lower.
Philips: Seamless LCD splicing has high requirements for technology. It is a trend for splicing brands to concentrate on first-line manufacturers, but it is still too early to say that 2012 will enter the oligarch, but next year's competition will be very exciting, second-tier brand market share. Will be greatly compressed. After all, it is technology now. Taking Philips commercial large screen as an example, among the products mainly promoted by seamless splicing technology, DBL4681XU is Philips' main product in the market. This model is ultra-narrow splicing. The width of the frame between the screens is 6.7 mm wide, plus a 0.3 mm screen edge, which is equivalent to three-quarters of a centimeter between the two screens, and is almost imperceptible from a distance. Not only reduces costs but also increases the rate of return. Second and third line manufacturers are impossible to do.
Wei Yang, general manager of Juyang: Due to the professionalism of LCD splicing products, it is difficult to enter a monopoly era of brand oligarchy. LCD splicing is different from civil TV. Although large manufacturers have advantages in terms of capital and channels, LCD splicing is different for the consumer groups. After the products are sold, it involves installation. Therefore, the market needs to be like integrators and engineering companies. The middleman came to convey the product. Therefore, it is still difficult to form a monopoly of several big brands.
