An online activity theme worth learning

Anniversary, graduation season, job search season, and the end of the season are not lonely... How can these traditional e-commerce promotion themes be used cleverly and unconventionally?

It is always necessary for e-commerce companies to engage in online activities. What kind of embarrassing sounds are not so old-fashioned and what kind of themes are fun? In this article, we have reviewed 17 topics commonly used in activities to see if you have used several?
1. Anniversaries The e-commerce business that heard of the anniversary does not have a future. Later, it also derived a half-year celebration. Unless it is narcissistic to a certain extent, it is difficult for the average person to accept.... Promotion, pumping a car or selecting a customer with the highest spending on the day to send a gift, with a "rare opportunity" nature, and giving a high amount of rewards, and the consumption during the event is multiplying, it is also very cost-effective to send some gifts , but it's really best to do it once a year.

2. Breaking up with a happy breakup is obviously a crying thing. The protagonists in the TV dramas all like to spend madly at this stage. The actual situation is certain to vary from person to person, but it is unscientific to drive consumption by breaking up. Two people become one person, people have less money and less. This day is not good, and eating a meal may be a better choice. In particular, it is easier for a girl to sing and sing when a girl breaks up, but buying beautiful clothes, cosmetics, and jewellery represents the speed of a new life, and she faces excitement and happiness. I think that the couple’s feelings must be very dull. I don't think this is a good story.

3. Walking People need to travel to get rid of the blocked life. Therefore, every spring trip, summer summer vacation, and autumn trip can not escape the plan to encourage you to leave. Winter snow skiing and no snow climbing are also good choices. The website marketer is very willing to give the user a reminder that there is no specific travel day to supplement the calendar, and a certain percentage of customers will indeed be properly awakened to purchase some outdoor equipment items, barbecue equipment, fishing gear, swimwear, car accessories, etc. , but the rhythm is too frequent, it will lose its freshness, just give a story title is not enough, if you can add data content (such as the use of flashlights ALICE frequency is greater than the frequency of drinking water, etc.), walking will become more specific, Marketing will also be more "necessary" to persuade.

4. Graduation and commencement of school One is the day for the test of departure, and the other is the holiday ending holiday. What the Chinese students are most looking forward to, I am afraid that even the educators are not clear, we can give us much to look forward to this sense of identity. We may just be more aware of what students liked less during the holidays and the rest were all speculation. The student's doctoral student, who is as large as 30 years old, is young enough to enter elementary school. The age range of this group is obviously cross-category at the consumer level. Therefore, in addition to the marketing of the integrated field, it is very important to push a single category. Difficult to cover all, but also as a gimmick with a low value, it is inevitable that there is a story written for the story.

5, life and death have a rebirth, give up the United States is equal to suicide ... I confirm this story most staged in cosmetics and other functional categories body, the starting point is correct, passing the exaggeration of the use and rejection of results, but for such stories Extensive writing is more complicated, and it is relatively difficult to express how reborn soul feelings and physical feelings are expressed. Therefore, it is usually more appropriate to use the title of some creative advertisements. With the impact of the images, the sense of life and death will be strengthened. However, I still do not fully agree that we use the customer's "life" to joke, the customer needs may be life and death become quite meaningful, and thus become a wise man, a unique mortal.

6, by the film's name From the "those years ... ..." popular release, there must be commercial electricity of the title, those years ... ... missed discounts, regretful attempts, crazy dress, happy dress and so on. The name of the movie is indeed a good way to follow up the times. The first uses a hot eye-catching words, the second reasonable combination of marketing categories and movies, doing a good job or very much chance to create a romantic and interesting copy of the small The story, and the more important thing to pay attention to is that such stories are time-sensitive. After that heat, movie fans will vomit if they see these words, and they must not pursue obsolete movies. It will only become a piece of nostalgia, unless you always Operating toys like Transformers.

7. The difference between job search and graduation breaks is that the topic of job hunting is still a bit off-season. For example, the weather in September is cool, and it is the peak of job hunting for new graduates. Some of the themes that suit the formal dress and office story are still some. Symptomatic, including the peak period of job-hopping after the Spring Festival. There are not many days when there is such a significant demand period in the whole year. However, the broad job search is still related to the survival and life. Individual products such as flower plants and desktop speakers are also a good choice for those who are employed. After all, we are Always look for a job again or ask for a job. Professionals who are not pursuing are also interested in admiring your carefully prepared story.

8. The end of the season is not lonely. The title of this story is written by myself. In fact, it is still possible to think of more ways. At the end of the season, it is natural to point out the time. What the merchants love to do at the end of the season is promotion. . Dismantling the talk, in fact, is equivalent to "promotion is not lonely," we all know the significance of the sale of advertising in the shopping mall, a bit dry, a bit tired, people are lazy, although the title is very direct, but it is not strange emotional reaction It's terrible, so I still recommend some flexible tactics. It's a bit of connotation and a bit of curiosity. It's an element of completeness of a story. Otherwise, the storyteller will feel very lonely.

9, the history of history The lowest price in history is a never-to-be-verified minimum, only lower, if it is independent brand management, it will become more difficult to investigate the facts, unless the customer's loyalty to the brand is extremely high. And if it is a standardized agent sales, in fact, the parity is the best verification, one can not do the lowest, that is, the strategy failed, 忽悠 the audience, so shouting what kind of business in history, should be able to withstand the test of history, but also to withstand the market test, in the end this Affordability can really do it. However, from the point of view of propaganda, the word “most” is used at a low frequency and can achieve a little effect, but it does not apply to exquisite products and customers who are pursuing perfection for the story.

10, to solve the problem "If you are me, how do you do?" There are goods with potential, it is a good way to tell this story. However, it is necessary to provide real solutions in depth, that is, not only relying on online shopping and payment can be solved, but also to provide customers with real skills or use of advice to inform the user why each of the answers, this story is convincing , is enough to sell the authority of the identity, we must understand: If you do not have a thorough understanding of the customer, you will not understand what the customer really needs, what you want, so first understand yourself, then understand the customer, and finally solve the problem, become Application expert.

11. Past and present We all know that a well-known and well-known brand must have a long and kind history. It will surely find its original intention and yearning through recollection of its existence. This kind of change in past and present life is actually depicting people’s changes in their feelings and new expectations. When they read knowledge, they can understand what the soul of their loved brand is. It is an inspiring shopping guide. This story is both Having a detailed description of the brand, but also can affect the customer's favorite direction, can serve two purposes, but not all brands have a strong vitality, the length of the story also depends on the age of a brand and the origin of history, may Europe and the United States fashion big Be applicable.

12. The difference between the scriptures, records, the book of scriptures, and the Heart Sutra is that one has already been printed and the other has been branded; aspirations are also aspirations and fighting spirits; there are scientific elements and there is also experience. There are still many stories that can actually be derived from these words. For those who are devoted to the study of a certain class of substances, there will be more or less abundance of product cognition. The accumulation of these cognitions makes people have a similar academic interest in a certain substance. The strong interest in giving these customers a more abyss of the theory will make them more trust in you and look forward to your other stories. But this is definitely not a simple story. Based on these words, it is not considered an expert. Fans dare to shape the scene.

13, style
Style, you can call it a "fan." Since the bird's uncle fired, all kinds of styles have been revived. Actually speaking, all of them are still talking about some styles, but they have changed from Chinese to English, which is more appropriate and fashionable. Thinking about being wide, the style involved is still very wide. From eating and drinking to having fun, all are attitudes toward life. There are style tendencies, people have personalities, and objects also have personalities. Once style possesses character attributes, one can successfully say one thing. Known as a child, success will be imitated and surpassed, but it turns out that there are several e-commerce pioneers who are on the streets. The media did not fall on the copy of the advertising copy, it is the cross-fork on the endorsement.

14, a letter of many original B2C e-commerce on the line, the popularity of the identity of the boss to the user a letter, expressed hope to support and modest management of the determination, the beginning is still relatively new and sincere, and later the boss always write a letter, a long time like Is to pray for consumer spending, letter to express how hard their employees, to pay for this sweat, etc., but the user's compassion is not for large quantities of transactions, after all, online shopping is a transaction, not alms, the letter of the beginning if Without good material, I'm afraid I won't read the end. I think this takes up my precious time to browse the product. For the user, time is money and should be spent on purchase rather than reading.

15, he, her, its first two TA, if you really feel ten years ago, the customer will touch the scene and remember the world, but today he bought it for her, she bought it to him, not only popular, but also very soil. The gift of a couple lover is a natural act. A long time ago, when a beverage was advertised, “he + she” was used to wake up a series of TA battles. But can we not change a new way of thinking? How did he send him? Alright? What happened to her? What did you send to send? Too tough to push your story, it is better not to start, but I still support TA to send it, the past two years in the pet consumer market hotter and hotter, considerate people have the risk of exchange for the unfeeling, but it is a faithful partner.

16. The Olympic Games still have the European Cup and the World Cup. The theme of relying on an ultra-long cycle is clearly within the plan. If you really engage in the sports wave, the story must be prepared behind it, such as stocking, money selection, and related promotions. Marketing, single out these words, the first you do not have the naming rights, the second use rights are legitimate question marks, for large e-commerce, what to celebrate you - my game. Some people say that the purchase of some authorized products with logos may have sales, but after all, it is not a long-term plan. Marketing depends on plans and strategies. It's necessary to take a quick look at how to take them. If the Super League really fires, or if it is a real fire, set up an independent company. Channel or zone.

17. Madness "Love is crazy" There is a lyric in this song: I love to be crazy, I'm not crazy about my pain. The pain, the haze, the helplessness, the arrogance, the impatience, and the feeling of impending collapse are really bad. Isn't it just a matter of buying a commodity? Crazy rush, crazy purchase, crazy in the end, to open the hospital well, what to do electricity supplier? The most basic part of the story is respecting users. Calling users crazy is actually a wish of the business. But don't say it. This story is also the least respected by me. It's better to mark the price and let the user really see the surprise and enjoy it slowly. They are crazy. Who will pay for it? Having said so many stories, there are many evaluation angles in fact, and all verbs have marketing uselessness, that is, do not despise customers and kinky customers in stories.


The above topics are rich and varied, and they have advantages and disadvantages. They are purely fictional and must be similar.

There will be more than a dozen different types of activities. Extreme classical texts are also good choices. The original intention of finishing them is to reiterate empathy. When we look at these fictitious content from the user's point of view, what you want to feel is Can you impress yourself and inspire you? (From the world network business)